Terms of Service
Last Updated: July 16, 2026
These Terms of Service (“Terms”) are a binding agreement between you and Furra LLC (“Furra,” “we,” “us”), a South Carolina limited liability company, governing your purchase and use of the Furra smart pet collar (the “Collar”), the Furra mobile application (the “App”), our subscription services, and the furracollar.com website (together, the “Services”).
PLEASE READ THESE TERMS CAREFULLY. THEY INCLUDE IMPORTANT SAFETY DISCLAIMERS (SECTION 5), WARRANTY LIMITATIONS (SECTIONS 9–10), A LIMITATION OF LIABILITY (SECTION 11), AND AN ARBITRATION AGREEMENT WITH A CLASS ACTION WAIVER (SECTION 13) THAT AFFECT YOUR LEGAL RIGHTS.
By creating an account, purchasing a Collar, subscribing, or using the Services, you accept these Terms. If you do not agree, do not use the Services.
1. ELIGIBILITY AND ACCOUNT
You must be at least 18 years old and reside in a jurisdiction where the Services are available. You are responsible for your account credentials and for all activity under your account. Provide accurate information and keep it current. You may permanently delete your account at any time in the App (Settings → Delete Account).
2. THE PRODUCT AND SERVICE
The Collar is a connected device that reports your pet’s approximate location, activity, and rest information to the App. A Furra subscription is required for the Collar to function, because the subscription funds the Collar’s cellular connectivity and data services. The Collar is not functional without an active subscription.
3. SUBSCRIPTIONS, TRIALS, AND BILLING (AUTO-RENEWAL DISCLOSURE)
Plans and current pricing are shown at checkout (for example, monthly, annual, and lifetime plans). Prices may change prospectively; we will notify you before any price change affects your renewal.
AUTOMATIC RENEWAL: paid subscriptions renew automatically at the end of each billing period, and your saved payment method is charged, until you cancel. You can cancel at any time in the App under Device → Subscription; cancellation takes effect at the end of the current billing period, and you keep access until then.
FREE TRIAL: new Collars may include a limited free trial (one trial per Collar). Your payment method is charged automatically when the trial ends unless you cancel before the trial ends.
LIFETIME PLAN: “Lifetime” means the service life of the specific Collar it was purchased for — for as long as Furra commercially operates the Furra service for that product — not the lifetime of the purchaser or the pet. It is not transferable to other devices, is limited to one Collar per purchase, and does not cover replacement hardware.
Except where required by law or expressly stated in these Terms, payments are non-refundable.
Subscriptions are billed per Collar. Deleting a pet profile does not cancel a subscription; cancel in the App.
4. HARDWARE PURCHASES, SHIPPING, AND RETURNS
Website orders: purchases made on furracollar.com are processed by our payment provider. Risk of loss passes to you upon delivery to the carrier. Unless a different policy is stated at checkout, unused Collars in original condition may be returned within 30 days of delivery for a refund of the purchase price (return shipping paid by the customer unless the item is defective or incorrect).
Amazon orders: purchases made through Amazon are subject to Amazon’s return and refund policies.
You are responsible for providing accurate shipping information.
5. IMPORTANT SAFETY DISCLAIMER — READ CAREFULLY
THE SERVICES ARE A SUPPLEMENTARY TOOL ONLY AND ARE NOT A SUBSTITUTE FOR RESPONSIBLE PET SUPERVISION, LEASHES, FENCES, IDENTIFICATION TAGS, MICROCHIPPING, OR OTHER SAFETY MEASURES.
LOCATION INFORMATION IS APPROXIMATE AND NOT GUARANTEED. Location accuracy, availability, and timeliness depend on factors outside our control, including cellular network coverage, GPS and WiFi signal availability, terrain, weather, battery level, device placement, and the Collar’s power-saving behavior. Location updates are periodic, not continuous, and may be delayed or unavailable.
ALERTS (including Safe Zone, low battery, and other notifications) MAY BE DELAYED OR MAY NOT BE DELIVERED, due to network conditions, device settings, or platform limitations.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, FURRA IS NOT RESPONSIBLE FOR THE LOSS, ESCAPE, THEFT, INJURY, ILLNESS, OR DEATH OF ANY PET, OR FOR ANY PROPERTY DAMAGE, ARISING FROM RELIANCE ON THE SERVICES, INCLUDING FAILURES OR INACCURACIES OF LOCATION DATA OR ALERTS.
The Collar is water-resistant (IP65), not waterproof. Do not submerge it.
6. NOT VETERINARY OR MEDICAL ADVICE
Activity, rest, calorie, and other wellness information is generated by algorithmic estimates, is provided for general informational purposes only, and may be inaccurate. It is not veterinary advice, diagnosis, or treatment. Always consult a licensed veterinarian about your pet’s health. Never disregard or delay professional advice because of information shown in the App.
7. ACCEPTABLE USE
You agree not to: (a) use the Services to track any person, or any animal you do not own or lack authorization to track; (b) violate any law, including privacy and anti-stalking laws; (c) reverse engineer, decompile, resell, or interfere with the Services or their security; (d) upload unlawful or infringing content; or (e) use the Services other than with a genuine Furra Collar as intended. We may suspend or terminate accounts that violate these Terms.
8. YOUR CONTENT
You retain ownership of content you upload (such as pet photos and medical documents). You grant Furra a limited, worldwide, royalty-free license to host, store, process, and display that content solely to operate and provide the Services. You are responsible for having the rights to what you upload.
9. LIMITED HARDWARE WARRANTY
Furra warrants the Collar against defects in materials and workmanship for one (1) year from the date of original purchase. If a defect arises within the warranty period, contact support@furracollar.com; our sole obligation and your exclusive remedy is, at our option, repair or replacement of the Collar (or a refund of the hardware purchase price). This warranty does not cover damage from misuse, accident, submersion, chewing or animal damage, unauthorized modification, or normal wear. Any implied warranties are limited to the duration of this express warranty to the extent permitted by law. Some states do not allow limitations on implied warranties, so this limitation may not apply to you; this warranty gives you specific legal rights, and you may have other rights that vary by state.
10. DISCLAIMER OF WARRANTIES (SERVICES)
EXCEPT FOR THE EXPRESS LIMITED WARRANTY IN SECTION 9, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT THAT LOCATION DATA, HEALTH ESTIMATES, OR ALERTS WILL BE ACCURATE, TIMELY, OR RELIABLE.
11. LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) FURRA WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR LOSS OF GOODWILL; AND (B) FURRA’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID TO FURRA IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (ii) FIFTY U.S. DOLLARS ($50). THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
12. INDEMNIFICATION
You will defend, indemnify, and hold harmless Furra and its owners, officers, and employees from claims, damages, and expenses (including reasonable attorneys’ fees) arising from your misuse of the Services, your violation of these Terms, your violation of law or the rights of any third party, or your content.
13. DISPUTE RESOLUTION — ARBITRATION AND CLASS ACTION WAIVER
PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR RIGHTS.
Informal resolution first: before filing a claim, you agree to contact us at support@furracollar.com and allow 30 days to resolve the dispute informally.
Binding arbitration: any dispute arising out of or relating to these Terms or the Services that is not resolved informally will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be conducted in South Carolina or remotely by videoconference. Judgment on the award may be entered in any court of competent jurisdiction.
CLASS ACTION WAIVER: ALL CLAIMS MUST BE BROUGHT IN YOUR INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.
Exceptions: either party may bring an individual claim in small-claims court, or seek injunctive relief for intellectual property infringement.
Opt-out: you may opt out of this arbitration agreement by emailing support@furracollar.com within 30 days of first accepting these Terms, with the subject “Arbitration Opt-Out” and your account email.
14. GOVERNING LAW
These Terms are governed by the laws of the State of South Carolina, without regard to conflict-of-law rules. For any dispute not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in South Carolina.
15. INTELLECTUAL PROPERTY
The Services, including the App, software, algorithms, design, and the “Furra” name and logo, are owned by Furra LLC and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the App on your personal devices solely to use the Services. No other rights are granted.
16. THIRD-PARTY SERVICES
The Services depend on third parties (including cellular networks, mapping and location services, app stores, and payment processors). We are not responsible for third-party services, and their terms may apply to your use of them.
17. CHANGES TO THE SERVICES AND TERMS
We may modify or discontinue features, and we may update these Terms. If we make material changes, we will notify you (in the App, by email, or on our website) before they take effect. Continued use after changes take effect constitutes acceptance. If you do not agree, stop using the Services and cancel your subscription.
18. TERMINATION
You may stop using the Services and delete your account at any time. We may suspend or terminate your access for violation of these Terms, suspected fraud or abuse, or where required by law. Sections that by their nature should survive termination (including Sections 5, 6, and 9–15) survive.
19. GENERAL
These Terms, together with the Privacy Policy, are the entire agreement between you and Furra regarding the Services. If any provision is found unenforceable, the remainder stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control.
20. CONTACT
Furra LLC · Email: support@furracollar.com · Website: https://furracollar.com
