Terms of Service

These Terms of Service ("Terms") are a binding agreement between you and Furra LLC ("Furra," "we," "us"), a South Carolina limited liability company, governing your purchase and use of the Furra smart pet collar (the "Collar"), the Furra mobile application (the "App"), our subscription services, and the furracollar.com website (together, the "Services").

PLEASE READ THESE TERMS CAREFULLY. THEY INCLUDE IMPORTANT SAFETY DISCLAIMERS (SECTION 5), WARRANTY LIMITATIONS (SECTIONS 9–10), A LIMITATION OF LIABILITY (SECTION 11), AND AN ARBITRATION AGREEMENT WITH A CLASS ACTION WAIVER (SECTION 13) THAT AFFECT YOUR LEGAL RIGHTS. SECTION 3 DESCRIBES AUTOMATIC RENEWAL AND THE 12-MONTH MINIMUM TERM THAT APPLIES TO MONTHLY PLANS.

By creating an account, purchasing a Collar, subscribing, or using the Services, you accept these Terms. If you do not agree, do not use the Services.

1. ELIGIBILITY AND ACCOUNT

You must be at least 18 years old and reside in a jurisdiction where the Services are available. You are responsible for your account credentials and for all activity under your account. Provide accurate information and keep it current. You may permanently delete your account at any time in the App (Device → Delete My Account); see Sections 3 and 18 for what happens to a subscription when you do.

2. THE PRODUCT AND SERVICE

The Collar is a connected device that reports your pet's approximate location, activity, and rest information to the App. A Furra subscription is required for the Collar to function, because the subscription funds the Collar's cellular connectivity and data services. The Collar is not functional without an active subscription.

3. SUBSCRIPTIONS, TRIALS, AND BILLING (AUTO-RENEWAL AND MINIMUM-TERM DISCLOSURE)

3.1 Plans. The Furra service for a Collar is sold as (a) a Monthly plan at $9.00 per month, (b) an Annual plan at $99.00 per year, or (c) a Lifetime plan, a one-time payment of $299.00 for the service life of that Collar. If, at the time you add a Collar, you already have another Collar on a paid Monthly, Annual, or Lifetime plan, that additional Collar is offered on a Monthly plan at $6.00 per month; once started at that price it stays at $6.00 per month until it is cancelled, even if your other Collar later ends. The discount applies to the Collar you add, not to the one you already have, and does not apply to a Collar on a free trial or on complimentary access. Prices are in U.S. dollars, exclude sales tax (added at checkout where applicable), and are shown before you pay. Plans are per Collar; each Collar is billed separately.

3.2 Free trial. A Collar that has never had a plan starts with a 3-day free trial (one trial per Collar for the life of the Collar — Section 3.8). You are not charged during the trial. If you cancel before it ends you owe nothing. If you do not cancel, your first payment is taken when the trial ends and your plan begins.

3.3 Monthly plan — 12-month minimum term. For Monthly plans started on or after the "Last Updated" date above, the plan has a minimum term of twelve (12) months from the date your plan begins — the end of your free trial, or the date of purchase if the Collar is not eligible for a trial (the "Term Start"). The minimum term ends twelve months later on the same day of the month (the "Term End"). This is stated on the payment page before you pay. During the minimum term you are billed the Monthly price for that Collar each month on that day of the month, plus tax — $9.00, or $6.00 for an additional Collar under Section 3.1, less any promotion or discount you applied. After the minimum term the plan continues month to month at the then-current price until you cancel.

3.4 Cancelling a Monthly plan. Cancel at any time in the App under Device → Subscription. (a) During the minimum term: cancelling stops the plan from renewing after the Term End. You keep full service, and the monthly payments continue, until the Term End; nothing is charged after it. To undo a cancellation before the Term End, email support@furracollar.com. (b) After the minimum term: cancelling stops the plan at the end of the month you have already paid for; you keep service until then and are not charged again. (c) During the free trial: cancelling ends the plan when the trial ends, with no charge.

3.5 Annual plan. Billed $99.00 plus tax in advance for twelve months and renewed automatically each year until you cancel. Cancelling stops the plan at the end of the current paid year. No refund of an unused part of a year except where required by law.

3.6 Deleting your account during a minimum term (early exit). Deleting your account (App: Device → Delete My Account) ends the Services immediately, so a Monthly plan still inside its minimum term is ended early. In that case you agree that, when you confirm deletion, we charge your saved payment method one final payment equal to the number of monthly payments remaining in the minimum term multiplied by the Monthly price for that Collar — that is, the amount you actually pay for it each month after any promotion or discount, which may be less than $9.00 — plus applicable sales tax. If more than one Collar is affected, the payment is the sum of that calculation for each Collar, and the App itemises them before you confirm. "Remaining" means the whole months from the end of the month you have already paid for to the Term End; if the current month's payment has not yet been collected, that month is included and its separate invoice is cancelled so it is never charged twice. Before you confirm, the App shows the exact number of months and the total amount including tax, and offers "Stop renewal instead", which keeps your account and applies Section 3.4(a) with no early-exit charge. If the final payment cannot be collected, your account is still deleted; the invoice remains open and payable from the link we email you, we may retry your saved payment method, and we may pursue the amount as a debt. Deleting your account during a free trial ends the trial with no charge. Deleting your account after the minimum term, or on a plan without one, cancels the plan immediately with no further charge and no refund of the current month.

3.7 Returns and waivers. If you return the Collar to the retailer you bought it from (for example under Amazon's return policy) within that retailer's return window, email support@furracollar.com before deleting your account: we will waive the early-exit charge and end your plan. We may also waive or reduce the early-exit charge at our discretion, for example where the Collar has a defect we cannot fix. A waiver is recorded against the Collar's billing record.

3.8 One free trial per Collar, for the life of the Collar. Free-trial eligibility belongs to the Collar (identified by its unique device ID), not to a person, email address, or account. A Collar is "Activated" the first time any plan is started for it: a free trial, a paid plan, a Lifetime purchase, or complimentary access granted by support. An Activated Collar is never eligible for another free trial, regardless of who owns it now, whether an earlier account or pet profile was deleted, or whether an earlier plan was cancelled or refunded or the Collar was returned or resold. Starting a plan on an Activated Collar charges your payment method immediately at the price shown at checkout. Returned, refurbished, resold, gifted, or second-hand Collars have often already been Activated; only Collars that have never been Activated start with a trial, and a retailer's return or refund does not create a new trial. We may decline, shorten, or revoke a free trial, decline a discretionary refund, and suspend or terminate accounts where we reasonably believe free trials, refunds, returns, or repeated account deletion and re-creation are being used to obtain the Services without paying for them.

3.9 Existing subscribers. Monthly plans started before the "Last Updated" date above have no minimum term and keep their original month-to-month terms: cancelling stops the plan at the end of the current paid month, and account deletion cancels it immediately with no early-exit charge.

3.10 Payment authorization and taxes. You authorize Furra and its payment processor (Stripe) to charge your saved payment method for each recurring payment when due, for the first payment at the end of a free trial, and — for Monthly plans under Section 3.3 — for the one-time early-exit payment described in Section 3.6, in the amount calculated there, when you confirm account deletion; you also authorize us to retry a failed early-exit payment and to send you an invoice for it. Sales tax is calculated at checkout from your billing address and added to each charge; if we cannot determine your tax location, the early-exit payment is charged without tax. Keep your payment details current; if a payment fails we retry it, your plan may become past due, and service may be suspended until it is paid.

3.11 Lifetime plan and account deletion. "Lifetime" means the service life of the specific Collar it was purchased for — for as long as Furra commercially operates the Furra service for that product — not the lifetime of the purchaser or the pet. It is not transferable to other devices, is limited to one Collar per purchase, and does not cover replacement hardware. A Lifetime purchase is recorded against the specific Collar it was bought for. If you delete your account, we keep a billing record tied to that Collar's device ID and our payment processor's reference numbers (not to your name or account) so the purchase stays on record. Access is NOT restored automatically when you create a new account: the original purchaser must email support@furracollar.com (before deleting, if possible) and we will re-link the Lifetime entitlement to the new account for the same Collar. Lifetime is a one-time purchase, not a subscription: it cannot be cancelled, deleting your account or pet profile does not refund it, and it may be revoked if the payment is refunded or reversed. Whether a Lifetime entitlement is honored for a later owner of the same Collar is at our discretion, on request to support with proof of purchase.

3.12 Chargebacks and payment disputes. If you believe a charge is wrong, please contact support@furracollar.com before disputing it with your bank or card issuer; we answer billing questions promptly, and a refund from us is faster than a card dispute. Nothing in these Terms limits any right you have under your card issuer's rules or applicable law, including the Fair Credit Billing Act. If a dispute is decided in our favor, or a charge is disputed after you received the Services it paid for and without first contacting us, we may suspend the Services for the affected account until the amount is resolved and may decline future free trials or promotional pricing for that account.

3.13 Price changes, plan changes, and discontinuation. We will notify you by email at least 30 days before a price increase takes effect on a renewing subscription; the new price applies only from your first renewal after that notice, and you may cancel before then to avoid it. We may add, change, or retire plans. If we retire your plan, we will move you to the closest available plan at no higher price for the rest of your current term, or you may cancel. If we discontinue the Furra service for a Collar model, we will give at least 90 days' notice by email and, where practicable, in the App. After discontinuation, monthly and annual subscriptions will not renew past the discontinuation date and any prepaid period beyond that date is refunded pro rata; Lifetime plans for that model end as described in Section 3.11.

3.14 Except where required by law or expressly stated in these Terms, payments are non-refundable. Subscriptions are billed per Collar. Deleting a pet profile does not cancel a subscription; cancel in the App under Device → Subscription.

4. HARDWARE PURCHASES, SHIPPING, AND RETURNS

Website orders: purchases made on furracollar.com are processed by our payment provider. Risk of loss passes to you upon delivery to the carrier. Unless a different policy is stated at checkout, unused Collars in original condition may be returned within 30 days of delivery for a refund of the purchase price (return shipping paid by the customer unless the item is defective or incorrect).

Amazon orders: purchases made through Amazon are subject to Amazon's return and refund policies.

You are responsible for providing accurate shipping information.

USED, RETURNED, AND SECOND-HAND COLLARS. Furra sells new Collars. If you obtain a Collar from anyone other than Furra or a retailer's new-product listing (second-hand, refurbished, "used - like new," open-box, marketplace, or private sales), that sale is between you and the seller: Furra is not a party to it, makes no promise about the Collar's condition, and the Limited Hardware Warranty in Section 9 does not transfer to you. A second-hand Collar can be paired to your account, but: (a) if it has already been Activated (Section 3) it is not eligible for a free trial and a paid plan is required before the Services work; the App shows at checkout whether a trial applies; (b) the previous owner's pets, history, location data, and documents are not shown to you, and are erased or unlinked when the previous owner deletes that pet profile or account, so pairing starts fresh; (c) a subscription or Lifetime purchase made by a previous owner does not automatically transfer to you (see Section 3); and (d) if the previous owner's plan is still active, you may be unable to start a plan on that Collar until it ends or support resolves it. If you sell, give away, or return a Collar, first cancel any subscription on it under Device → Subscription and remove it from your account; you remain responsible for charges on your account until you do.

5. IMPORTANT SAFETY DISCLAIMER — READ CAREFULLY

THE SERVICES ARE A SUPPLEMENTARY TOOL ONLY AND ARE NOT A SUBSTITUTE FOR RESPONSIBLE PET SUPERVISION, LEASHES, FENCES, IDENTIFICATION TAGS, MICROCHIPPING, OR OTHER SAFETY MEASURES.

LOCATION INFORMATION IS APPROXIMATE AND NOT GUARANTEED. Location accuracy, availability, and timeliness depend on factors outside our control, including cellular network coverage, GPS and WiFi signal availability, terrain, weather, battery level, device placement, and the Collar's power-saving behavior. Location updates are periodic, not continuous, and may be delayed or unavailable.

ALERTS (including Safe Zone, low battery, and other notifications) MAY BE DELAYED OR MAY NOT BE DELIVERED, due to network conditions, device settings, or platform limitations.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FURRA IS NOT RESPONSIBLE FOR THE LOSS, ESCAPE, THEFT, INJURY, ILLNESS, OR DEATH OF ANY PET, OR FOR ANY PROPERTY DAMAGE, ARISING FROM RELIANCE ON THE SERVICES, INCLUDING FAILURES OR INACCURACIES OF LOCATION DATA OR ALERTS.

The Collar is water-resistant (IP65), not waterproof. Do not submerge it.

6. NOT VETERINARY OR MEDICAL ADVICE

Activity, rest, calorie, and other wellness information is generated by algorithmic estimates, is provided for general informational purposes only, and may be inaccurate. It is not veterinary advice, diagnosis, or treatment. Always consult a licensed veterinarian about your pet's health. Never disregard or delay professional advice because of information shown in the App.

7. ACCEPTABLE USE

You agree not to: (a) use the Services to track any person, or any animal you do not own or lack authorization to track; (b) violate any law, including privacy and anti-stalking laws; (c) reverse engineer, decompile, resell, or interfere with the Services or their security; (d) upload unlawful or infringing content; or (e) use the Services other than with a genuine Furra Collar as intended. We may suspend or terminate accounts that violate these Terms.

You also agree not to: open, modify, or re-flash the Collar's firmware or hardware; remove, swap, clone, or use the Collar's SIM or cellular credentials in any other device; interfere with the Collar's communication with our servers; or use the Collar or its SIM to reach networks or services other than the Furra Services. The SIM and cellular connectivity are provided solely for use in that Collar with the Furra Services and remain the property of Furra or its connectivity partner. Doing any of the above may permanently disable the Collar, is excluded from the Limited Hardware Warranty (Section 9), and lets us suspend or terminate the Services for that Collar without refund.

8. YOUR CONTENT

You retain ownership of content you upload (such as pet photos and medical documents). You grant Furra a limited, worldwide, royalty-free license to host, store, process, and display that content solely to operate and provide the Services. You are responsible for having the rights to what you upload.

9. LIMITED HARDWARE WARRANTY

Furra warrants the Collar against defects in materials and workmanship for one (1) year from the date of original purchase. If a defect arises within the warranty period, contact support@furracollar.com; our sole obligation and your exclusive remedy is, at our option, repair or replacement of the Collar (or a refund of the hardware purchase price). This warranty does not cover damage from misuse, accident, submersion, chewing or animal damage, unauthorized modification, or normal wear. Any implied warranties are limited to the duration of this express warranty to the extent permitted by law. Some states do not allow limitations on implied warranties, so this limitation may not apply to you; this warranty gives you specific legal rights, and you may have other rights that vary by state.

The Limited Hardware Warranty covers the original purchaser of a new Collar from Furra or an authorized retailer, with proof of purchase, and does not transfer with a resold or second-hand Collar. It does not cover damage or failure caused by opening the Collar, modifying or re-flashing its firmware or hardware, removing or tampering with its SIM, water exposure beyond the Collar's rating, chewing, crushing, improper charging, or other misuse or accident. Battery life and connectivity vary with signal strength, reporting settings, movement, temperature, and battery age; variation of this kind is not a defect covered by this warranty.

10. DISCLAIMER OF WARRANTIES (SERVICES)

EXCEPT FOR THE EXPRESS LIMITED WARRANTY IN SECTION 9, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. WE DO NOT WARRANT THAT LOCATION DATA, HEALTH ESTIMATES, OR ALERTS WILL BE ACCURATE, TIMELY, OR RELIABLE.

11. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) FURRA WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR LOSS OF GOODWILL; AND (B) FURRA'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID TO FURRA IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (ii) FIFTY U.S. DOLLARS ($50). THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

12. INDEMNIFICATION

You will defend, indemnify, and hold harmless Furra and its owners, officers, and employees from claims, damages, and expenses (including reasonable attorneys' fees) arising from your misuse of the Services, your violation of these Terms, your violation of law or the rights of any third party, or your content.

13. DISPUTE RESOLUTION — ARBITRATION AND CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR RIGHTS.

Informal resolution first: before filing a claim, you agree to contact us at support@furracollar.com and allow 30 days to resolve the dispute informally.

Binding arbitration: any dispute arising out of or relating to these Terms or the Services that is not resolved informally will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be conducted in South Carolina or remotely by videoconference. Judgment on the award may be entered in any court of competent jurisdiction.

CLASS ACTION WAIVER: ALL CLAIMS MUST BE BROUGHT IN YOUR INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.

Exceptions: either party may bring an individual claim in small-claims court, or seek injunctive relief for intellectual property infringement.

Opt-out: you may opt out of this arbitration agreement by emailing support@furracollar.com within 30 days of first accepting these Terms, with the subject "Arbitration Opt-Out" and your account email.

14. GOVERNING LAW

These Terms are governed by the laws of the State of South Carolina, without regard to conflict-of-law rules. For any dispute not subject to arbitration, you consent to the exclusive jurisdiction and venue of the state and federal courts located in South Carolina.

15. INTELLECTUAL PROPERTY

The Services, including the App, software, algorithms, design, and the "Furra" name and logo, are owned by Furra LLC and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the App on your personal devices solely to use the Services. No other rights are granted.

16. THIRD-PARTY SERVICES

The Services depend on third parties (including cellular networks, mapping and location services, app stores, and payment processors). We are not responsible for third-party services, and their terms may apply to your use of them.

CONNECTIVITY AND SERVICE DEPENDENCIES. The Collar reports over a third-party cellular network using a SIM and data plan we arrange; it estimates location using GPS satellites, nearby WiFi networks, and cell towers, resolved through third-party location services; and the App depends on Apple's and Google's app stores, operating systems, push-notification services, and mapping services. None of these are under our control. Cellular coverage varies by location and is often reduced indoors, underground, in vehicles, and in rural or wooded areas, and can fail during carrier outages. Location accuracy varies with the method available (GPS is usually more precise than WiFi or cell-tower estimates), and a reported position is an estimate. App-store, operating-system, or carrier changes may require you to update the App or may temporarily or permanently affect features. WE DO NOT GUARANTEE CONTINUOUS, UNINTERRUPTED, TIMELY, OR ERROR-FREE CONNECTIVITY, LOCATION, OR ALERTS (see Sections 5 and 10). We may push firmware and software updates to the Collar and the App remotely to maintain security, connectivity, or features. Updates interrupt the Collar's service while they install, and an update that is interrupted part-way (for example because the Collar loses power or coverage) can leave the Collar unable to operate until it is serviced. We will notify you by email or in the App before we send a firmware update to your Collar; keep the Collar charged and within coverage while it installs. If a Collar is left inoperable by an update we pushed, we will repair or replace it under Section 9 at no charge. Some features may require the latest update. Subscription fees pay for access to the Services as described, and temporary interruptions do not entitle you to a refund except where required by law.

17. CHANGES TO THE SERVICES AND TERMS

We may modify or discontinue features, and we may update these Terms. If we make material changes, we will notify you (in the App, by email, or on our website) before they take effect. Continued use after changes take effect constitutes acceptance. If you do not agree, stop using the Services and cancel your subscription.

18. TERMINATION

You may stop using the Services and delete your account at any time.

EFFECT OF DELETING YOUR ACCOUNT. When you delete your account we: (1) for a Monthly plan still within its minimum term, first attempt the one-time early-exit payment described in Section 3.6 unless it has been waived under Section 3.7 — if it cannot be collected the deletion still completes and the invoice remains payable as described there; (2) then immediately cancel every subscription on the account; (3) delete your personal information and pet data as described in the Privacy Policy; and (4) keep only a billing record tied to each Collar's device ID (trial eligibility, any Lifetime entitlement, the early-exit invoice reference and any waiver) and records we must keep for legal, tax, or fraud-prevention purposes, plus your payment processor's record of you needed to collect any open invoice. Deletion cannot be undone and does not refund any charge already made. If we reasonably believe account deletion is being used as part of trial, refund, or chargeback abuse (Section 3), we may decline to provide the Services to you in the future on any account you create.

We may suspend or terminate your access for violation of these Terms, suspected fraud or abuse, or where required by law. Sections 3 (payment obligations and the trial, minimum-term, Lifetime, and chargeback rules), 5, 6, 9 through 15, this Section 18, and Section 19 (notices) survive termination or deletion of your account.

19. GENERAL

These Terms, together with the Privacy Policy, are the entire agreement between you and Furra regarding the Services. If any provision is found unenforceable, the remainder stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control.

ELECTRONIC COMMUNICATIONS AND NOTICES. You agree that we may give you all notices and disclosures under these Terms, including auto-renewal reminders, trial-ending and price-change notices, receipts, service and safety notices, and changes to these Terms or the Privacy Policy, electronically: by email to the address on your account, by notification in the App, or by posting on furracollar.com. A notice sent by email to your account address is effective when sent, whether or not you open it. You are responsible for keeping that address current and for checking it, including spam or promotions folders. To receive electronic notices you need a device with internet access, a current email account, and the Furra App or a web browser. You may request a free paper copy of these Terms or any notice, and you may withdraw your consent to electronic notices, by emailing support@furracollar.com; because the Services are delivered and billed electronically, withdrawing consent means closing your account. Notices to Furra must be sent to support@furracollar.com or the address in Section 20.

20. CONTACT

Furra LLC · Email: support@furracollar.com · Website: https://furracollar.com