Privacy Policy
Last Updated: July 16, 2026
Furra LLC (“Furra,” “we,” “us,” or “our”), a South Carolina limited liability company, provides the Furra smart pet collar (the “Collar”), the Furra mobile application (the “App”), and the furracollar.com website (together, the “Services”). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Services, you agree to this Policy.
1. INFORMATION WE COLLECT
Information you provide:
Account information: your email address and password (passwords are stored in hashed form; we never see them in plain text).
Pet profile information: your pet’s name, species, breed, birth date, weight, and other details you choose to add.
Photos and documents: pet photos and veterinary or medical records you choose to upload to the Medical Vault.
Purchase information: when you buy hardware or a subscription, payment is processed by Stripe, Inc. We receive order details and subscription status but never your full card number.
Communications: messages you send to support@furracollar.com.
Information collected automatically:
Collar data: when a Collar is paired to your account, it transmits device data to our servers, including location-related signals (such as GPS, nearby WiFi network identifiers, and cellular network information), movement and activity data, battery level, and device status. We use location-resolution services to convert these signals into an approximate location for your pet.
Phone location: with your permission, the App uses your phone’s location to display your position on the map and to help you set your Home Safe Zone. You can decline or revoke this permission in your device settings.
Device and technical data: push notification tokens, app version, device type, and diagnostic information needed to operate the Services.
2. HOW WE USE INFORMATION
We use your information to:
Provide the Services: show your pet’s location, activity, and rest data; send Safe Zone, low battery, and safety alerts; operate Family Sharing.
Process payments, manage subscriptions, and fulfill hardware orders.
Provide customer support and service-related communications (for example, order confirmations and subscription notices).
Maintain safety and security, prevent fraud and abuse, and debug and improve the Services.
Comply with legal obligations.
We do NOT sell your personal information, and we do not share it with third parties for their own advertising purposes. The App contains no third-party advertising.
3. HOW WE SHARE INFORMATION
We share information only:
With service providers who process data on our behalf and under contract, such as cloud hosting and database providers, payment processing (Stripe), push notification delivery, transactional email delivery, mapping services (Apple Maps / Google Maps), cellular connectivity providers, and location-resolution services used to estimate your pet’s position.
With people you choose: if you invite family members through Family Sharing, they can see your pet’s profile, location, and activity data. You control these invitations and can revoke them at any time.
With open location databases: to improve location accuracy for everyone, we may contribute anonymized WiFi access-point observations (network identifiers and approximate coordinates — never your name, account, pet, or home address) to community location databases such as BeaconDB. WiFi network owners can exclude their network from all such databases by adding “_nomap” to the end of its name.
For legal reasons: if required by law, regulation, legal process, or to protect the rights, safety, or property of Furra, our users, or others.
In a business transfer: if Furra is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction; this Policy will continue to apply to it.
4. DATA RETENTION
We keep your information while your account is active. Collar telemetry and location history are retained to provide historical views in the App. If you delete your account, we delete your personal information, pet profiles, uploaded documents, and associated data, except where we must retain limited records for legal, tax, or fraud-prevention purposes.
5. SECURITY
All data is encrypted in transit. Access to production systems is restricted. No method of transmission or storage is 100% secure, but we work to protect your information using industry-standard measures.
6. YOUR CHOICES AND RIGHTS
Account deletion: you can permanently delete your account and all associated data at any time in the App under Settings → Delete Account, or by emailing support@furracollar.com from your account email.
Permissions: you can revoke location, photo, and notification permissions in your device settings at any time (some features will stop working).
Marketing: we send service emails only; there is no marketing list to opt out of unless you separately subscribe to one.
Subscription: you can cancel your subscription any time in the App under Device → Subscription.
7. U.S. STATE PRIVACY RIGHTS
Depending on your state (including California, Colorado, Connecticut, Virginia, Texas, and others), you may have the right to: (a) know what personal information we collect and how it is used; (b) access a copy of your personal information; (c) correct inaccurate information; (d) delete your information; and (e) not be discriminated against for exercising these rights. We do not sell personal information or share it for cross-context behavioral advertising. To exercise any right, email support@furracollar.com; we will verify your request via your account email and respond within the time required by applicable law. You may use an authorized agent where the law permits.
8. INTERNATIONAL USERS
Our Services are operated from the United States, and your information is processed and stored in the United States. If you use the Services from outside the U.S., you consent to this transfer. Where the EU/UK General Data Protection Regulation applies, our legal bases are performance of our contract with you, our legitimate interests in operating and securing the Services, and your consent where required (for example, phone location); you additionally have rights to access, rectify, erase, restrict, and port your data, and to lodge a complaint with your supervisory authority.
9. CHILDREN
The Services are intended for users 18 and older and are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
10. CHANGES TO THIS POLICY
We may update this Policy from time to time. We will post the updated version here with a new “Last Updated” date, and for material changes we will provide additional notice in the App or by email. Continued use of the Services after changes take effect means you accept the updated Policy.
11. CONTACT US
Furra LLC · Email: support@furracollar.com · Website: https://furracollar.com
